Branding and Identity Guidelines
Our branding and identity guidelines are the foundation to communicating SDDOT’s message consistently, professionally, and with purpose. Please abide by the following usage guidelines for SDDOT's logos and branding assets.
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SDDOT Branding Guidelines "At-A-Glance"
The Logo
The logo is the most visible and valuable of our brand’s assets. It can stand alone or be used in conjunction with other identifiers. It is most appropriate for general correspondence, flyers, internal business documents, reports, and presentations.
The logo should not be used for formal contracts or on official government forms.
The Wordmark
The Wordmark is slightly more formal than The logo. The wordmark should be used for formal contracts and on official documents.
Do not use the Wordmark next to the headline text that also says “South Dakota Department of Transportation.” It also is not usually appropriate for social media.
The Icon
The Icon is most appropriately used as an accessory branding item that further strengthens brand awareness of the SDDOT.
It should never be used for formal contracts, official business documents, or on official government forms.
Kids' Activity Packets
Safety Posters and Winter PSA Flyer
By clicking the buttons below, you will have access to safety messaging posters to hang around the office.
Download the posters and use them as a reminder of the different hazards workers face throughout the year.
SAFETY POSTERS
WINTER PSA FLYER
